Let me begin by saying that, yes, I have a store and in our store we feature products that we feel are high quality and best suited to our clients who are involved in endurance sports and fitness activities. I will also confess that we suck as retailers. A good retail operation keeps lots of options, loads of inventory so that the consumer can find what they are looking for and the odds of a sale occurring are maximized. We on the other hand won’t carry anything we don’t feel strongly about. Each product we carry needs to meet our stringent demands to be showcased in our store front. Which brings me to a product that we are extremely fond of which is the IceBreaker line of garments. Now, I have to tell you how we came to carry this product line. One day a is often the case; a distributor for the line cold called on us. I personally shy away from these visits and let my wife handle the dismissal. Apparently, this fellow was able to engage my wife into reviewing some of the items he had brought along. I had escaped to my office to attend to other things to avoid being caugt up in a demonstration that generally eats my clock.
At the conclusion of the demo, the fella asked my wife what size shirt I wore and upon leaving he tossed me a T-shirt made of this mysterious fabric. It, like many other samples came home and tossed aside until one day out of shear curiosity, I put the shirt on. I was immediately taken back by how comfortable the shirt was. it was soft to the touch, the fit was perfect and cozy. I was impressed enough to pull up the company website to do a bit of research. I came to find that this unique fabric was shorn exclusively from a particular breed of mountain sheep that live in the Alps of New Zealand. As it turns out, these sheep thrive in some pretty harsh climates, very hot in the summer, very cold in the winter. The wool they produce protects them from these harsh in climate conditions year round. The wool is extremely fine which makes it very soft unlike typical sheep that live in the low lands. IceBreaker contracts sheep herders in these high country regions and from experience, have instructed these wool producers on the correct time and length of growth to sheer these sheep. I learned that if the wool grows too long or is cut to short, the tensile strength of the fabric is to weak and frays. They set very stringent guidelines as to the care, feeding and harvest of the wool and maintain exclusivity with these sheep herders.
Bottom line: I will no longer run or exercise in any synthetic garments. Not even cotton/synthetic blends. I am completely spoiled by the fit, the odor reduction, the sweat wicking properties and even the durability and ease of care. I wear their socks, shorts, shirts and even the casual wear garments. I love all of it. Who old of thought wool would be back in fashion? The stuff of old that shrank when you washed it, the general hassle to care for it and the itch factor. None of these concerns exist with IceBreaker.
It is now the principal garment we sell in our store. I must admit; it’s a pain in the ass having to explain this to every customer given the horror stories most people have with general wool products but once I get it on them, they are hooked. I give IceBreaker 4 thumbs up out of a perfect 5!